FAQ

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The Brand

  • What is XOLO Energy Drink?

    XOLO Energy Drink is a Mexican-inspired energy drink built around four traditional Mexican beverage flavors: Café de Olla, Jamaica (hibiscus), Tamarindo, and Mango Chamoy. Each one takes a drink that has been made in Mexican homes for generations and rebuilds it in a modern energy format. Every can is 16 fl oz and sweetened with cane sugar rather than high-fructose corn syrup, with no artificial colors, sweeteners, or flavors. The three carbonated flavors - Jamaica, Tamarindo, and Mango Chamoy - carry 160 mg of caffeine from green tea, alongside taurine, Panax ginseng root extract, L-theanine, and vitamins B6 and B12. Café de Olla is the only non-carbonated flavor, built on brewed Arabica coffee extract with 95 mg of caffeine. All four are vegan and gluten-free, and all four are currently sold in Los Angeles-area retail stores.

  • Where does the name come from?

    The Xoloitzcuintli - the Xolo - is one of the oldest dog breeds in the Americas. Sacred to the Aztec and Mexica, it was considered a guide, guardian, and companion. The name carries that spirit forward.

  • Who is XOLO for?

    Built for the unsung - the landscapers, line cooks, mechanics, truck drivers, night-shift workers - and anyone who carries Mexican heritage with pride. 65 million Mexican and Latino consumers in the U.S. drink more energy drinks per capita than any other demographic, and have never had a brand built for them. XOLO is that brand.

Product

  • What flavors are launching?

    Four to start: Café de Olla, Jamaica (hibiscus), Tamarindo, and Mango Chamoy. Each is rooted in a centuries-old Mexican beverage tradition.

  • What's in the can?

    It depends which can. Jamaica, Tamarindo, and Mango Chamoy are carbonated and share a base of carbonated water, cane sugar, natural flavors, lime juice concentrate and citric acid, plus taurine, Panax ginseng root extract, L-theanine, caffeine from green tea, and vitamins B6 and B12. Each then adds its own character: hibiscus and pomegranate in Jamaica, organic tamarind puree and cayenne in Tamarindo, mango puree in Mango Chamoy. Café de Olla is different - no carbonation, no green tea, no taurine or ginseng - and is built on filtered water, brown sugar, cane sugar, organic agave, Arabica coffee extract, organic vanilla, organic cinnamon, molasses, L-theanine and sea salt. Nothing in the lineup uses high-fructose corn syrup, artificial colors, artificial sweeteners or artificial flavors. The full panel for each flavor is printed on its product page.

  • How much caffeine?

    Caffeine depends on the flavor. Jamaica, Tamarindo, and Mango Chamoy each contain 160 mg of caffeine per 16 fl oz can, sourced from green tea. Café de Olla contains 95 mg, drawn directly from brewed Arabica coffee extract rather than green tea, which makes it the lightest option in the lineup. Every flavor also contains L-theanine, an amino acid that occurs naturally in tea leaves, and the three carbonated flavors add taurine and Panax ginseng root extract. None of the four contains synthetic caffeine. XOLO is not intended or recommended for children, for people who are pregnant or breastfeeding, or for anyone sensitive to caffeine - the same disclaimer is printed on every can. If you are tracking your intake, the exact figure for each flavor is listed on its own product page. Caffeine does not vary by size, either: every XOLO flavor ships in a single 16 fl oz (473 ml) can, so the number on the label is the number for the whole can.

  • What makes Café de Olla different from the other XOLO flavors?

    Café de Olla is the only non-carbonated flavor in the lineup, and the only one whose caffeine comes from coffee rather than green tea. It is built on brewed Arabica coffee extract at 95 mg of caffeine per can, with brown sugar, organic agave, organic cinnamon, vanilla and molasses - the same combination that defines café de olla as it is brewed in a clay pot in Mexico. It contains no taurine, no ginseng, and no added B vitamins, which the three carbonated flavors do carry. At 160 calories it is also the lightest can in the range. Drink it cold over ice, or warm it gently in a cup or a saucepan. Do not heat the can itself in a microwave. Per can it carries 160 calories, 40 g of total sugars, 40 mg of sodium and 90 mg of potassium.

  • Are XOLO drinks vegan / gluten-free?

    Yes - all four flavors are vegan and gluten-free. Made with cane sugar (not corn syrup) and authentic flavor extracts.

  • Who shouldn't drink XOLO?

    XOLO is not intended or recommended for children, for people who are pregnant or breastfeeding, or for anyone sensitive to caffeine. The same disclaimer is printed on every can. The three carbonated flavors contain 160 mg of caffeine each, and Café de Olla contains 95 mg, so a single can is a meaningful amount of caffeine for someone who does not usually drink it. XOLO also contains taurine and Panax ginseng root extract in the carbonated flavors, which some people prefer to avoid. If you are managing a health condition, taking medication, or have been advised to limit caffeine, check the full ingredient panel on the flavor page and speak to your doctor rather than relying on this page. We are a drinks company, not a medical one. Worth knowing separately: nothing in the lineup is sugar-free or low-calorie. Cans range from 160 to 250 calories with 40 to 60 grams of total sugars, all from cane sugar.

Launch & Availability

  • When is XOLO launching?

    XOLO launched in June 2026 and is on shelves now at select Los Angeles-area markets. Online ordering at energybyxolo.com is not open yet - sign up for the newsletter on the home page and you will be the first to know when direct-to-consumer shipping goes live.

  • Where can I buy XOLO?

    XOLO is in stores now: Ole City Markets in Los Angeles, and Northgate Markets in Norwalk and Anaheim. More Los Angeles-area retail locations are rolling out. Online ordering at energybyxolo.com is not open yet; join the newsletter to hear the moment it is.

  • Will you ship to my state?

    Not yet - direct-to-consumer shipping has not opened. When it does it will cover the contiguous United States, with international availability on the roadmap. For now XOLO is available in person at our Los Angeles-area retail partners.

Press, Partnerships, Wholesale

  • How do I stock XOLO in my store?

    Independent retailers, bodegas, gyms, and food-service operators can reach out via our contact page with the subject line "Wholesale."

  • Press / media inquiries?

    Reach out via the contact page with subject "Press." We'll send back a press kit with brand assets, founder bio, and product imagery.

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